Suggest cyclists read the following article & watch the video and then visit the company's website.
The article says that "the invisible helmet is now available online for 3,998 SEK (just under $600 CDN.)" That is expensive for buyers now, but one can hope that the price will come down in a few years.
Would you trust an 'Invisible Bike Helmet'?
by Lauren O'Neil
Posted: August 15, 2012 4:13 PM
Last Updated: August 15, 2012 4:15 PM
QUOTE: (NOTE: bolding & red color were done by me)
Functioning more like an airbag than a traditional helmet, the Hövding is worn around the neck like a collar.
According to the product's website, sensors inside the collar pick up the abnormal movement of a bicyclist in an accident and trigger the release of a hood-shaped, helium-filled airbag, which surrounds and protects the head.
It may look a bit silly, but the Hövding has pulled in no less than 10 design awards since 2005 and boasted some of the highest safety ratings when tested recently by Swedish insurance company Folksam.
It has also been Conformité Européenne (CE) certified by the EU's Personal Protective Equipment Directive, meaning it provides just as much protection as any other standard CE helmet during a bike crash.
Anna Haupt and Terese Alstin came up with the concept of an invisible helmet while working together on a joint masters theses in industrial design at Lund University in 2005.
Company's English webpages: