Honey Nut Cheerios Bee Is Missing From The Box For A Very Good Reason
The Huffington Post Canada
by Jesse Ferreras
Posted: 03/15/2016 9:57 pm EDT
Updated: 03/16/2016 6:59 pm EDT
General Mills Canada has removed Buzz, its iconic mascot, from the front of Canadian boxes in an effort to raise awareness of disappearing bee colonies around the world as part of its #BringBackTheBees campaign.
Its aim is to give away as many wildflower seeds as there are Canadian residents.
"This is the first time in the brand's history that we've taken 'Buzz' off the box," General Mills Canada director of marketing Emma Eriksson told AdWeek.
"With ongoing losses in bee populations being reported across Canada, we wanted to leverage our packaging to draw attention to this important cause and issue a call to action to Canadians to help plant 35 million wildflowers—one for every person in Canada."
Below is link to online form to receive free Wildflower seeds & enter contest
Get your seeds and enter contest !
Enter for a chance to WIN 1 of 5 $5000 wildflower garden makeovers and get free seeds from our partner Veseys.
Below is link to Vesey's webpage re wildflowers where you will find links to info re growing wildflowers
Bee Feed Mix Wildflowers - Annuals & Perennials
Below is a link to a CBC article re the free Veseys wildflower seed packs from General Mills Canada
Honey Nut Cheerios teams with P.E.I company to bring back Buzz
Everyone who enters the online contest receives a package of 500 wildflower seeds
by Lindsay Carroll
Posted: Mar 17, 2016 7:00 AM AT
Last Updated: Mar 17, 2016 3:09 PM AT
For several years, Veseys has been producing personalized seed packages for a wide range of individuals and organizations.
From wedding favours to corporate advertising, we can supply you with a custom package to fit your needs.
On orders over 5,000 we'll even print a unique custom full colour package!
You can have a personalized message on any one of our special selection of varieties available for custom packaging.
Please note that we require a minimum order of 100 packages.
Your cost (2016) is as follows:
•2500 packages or less: 85 cents per package
•2501 to 4999 packages: 65 cents per package